Chelsea FC official partner of MSC Cruises

MSC Cruises and Chelsea are pleased to be in a long-term, multi-year partnership, as MSC Cruises continues its role as the Premier League giants official global cruise partner.

Commenting on the announcement, Gianni Onorato, CEO of MSC Cruises, said “The continuation of the partnership is further evidence of our commitment to the UK & Irish markets which are a key part of our global growth plan. Across the world we are working with key partners to support our journey and I am pleased to say that the Chelsea FC partnership will continue to be important in our goal to build further positive brand association as well as introduce our distinctive cruise experience to new audiences both in the UK & Ireland, and globally.”

In the first three years of the partnership, MSC Cruises has seen a year-on-year increase in brand awareness amongst the 2.6 million Chelsea Football Club fan base in the UK and Ireland. At the start of the partnership just 14% of fans were familiar with the cruise line, growing to 85% at the end of the first term of the partnership.

Antonio Paradiso, Managing Director MSC Cruises UK & Ireland said “We began this partnership to reach new audiences, and increase brand awareness and I’m happy to report that so far, we have exceeded this objective. We’ve seen great success in terms of engagement and customer acquisition and have had feedback from passengers and travel agents about how this increased visibility has driven them to book a cruise with us.”

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